March 2009
You are browsing the archive for March 2009.
Benefits of Hiring a Marketing Consultant
I’m willing to admit this post is a bit self serving, but as my mentor, Dan Kennedy, says if you don’t tell them what you got, you can’t expect them to know. (whoa – somebody got a little carried away with the commas in that sentence)
So today, let’s talk about how a marketing consultant can [...]
The Importance Of A Great Looking Logo (and why it’s total b.s.)
I was doing a little research and ran across this little gem that I just couldn’t resist sharing on the topic of logos – found it on a website for a web development firm:
“In fact, your logo is often the difference between a new customer and a missed opportunity.”
How many buying decisions have you [...]
The Knowledge Is Power Myth
Is It Always Good To Be Well Informed?
We’ve all heard the saying “knowledge is power.”
But is it really?
Okay, let me tell you how I came to pondering this idea. Last night I was talking to one of my friends who owns a local business in Lincoln. She was telling me about about all the time [...]
Stop Watching The News… Seriously
Let me tell you a story from around Christmas time, but first a little background you may not know about me.
Anyone who knows me knows very well that I don’t watch the news. I don’t read the newspaper either. If I’m visiting an online news site like CNN, I’ll skim the headlines to [...]