The Internet Marketing Paradox – The Fallacy of Easy Money

the danger of searching for easy money online

So you’d like to earn easy money online? Who wouldn’t? While earning money online sure as heck can beat shoveling horse manure for a living or roofing, there is still a certain amount of effort that goes into making money online. As a consultant, and business coach, I’ve run into this “easy money syndrome” time [...]

7 Ways To Create Your First Information Product

Today I want to spend a little time talking about how to create your first information product. I’m not going to spend any time convincing you on why you’d want to create an information product – I’ll save that for another post. Once you’ve got your idea picked out for what you’re going to do [...]

The One Element Your Website Can’t Be Without

When it comes to having a profitable website, there’s one critical element you need – without it, you can’t make money. And that’s traffic. Specifically, you need high quality targeted traffic if you want your site to be profitable. So let’s cover some ways to get that traffic. Email If you have a list of [...]

How To Get Your Visitors To Opt-in – Reverse Squeeze Pages

So you’ve got your website up and running and you’ve got your newsletter up and running. You’ve just got one problem – you don’t have anybody subscribing to your newsletter. [google 8619449963490002174] So how do you go about getting your visitors to go from just visiting your site to opting into your newsletter? Well, it [...]

Marketing Lessons – How To Increase Your Productivity

One thing I think that a lot of business owners, especially home based business, need to learn how to do better is improve productivity. Being productive can mean the difference between working 30 hours a week and making a lot of money or thinking your “working” 70 hours a week and barely getting by. You [...]

Marketing Lessons – Lesson 7 – The Importance Of Focus

I want to step back from the nuts and bolts side of internet marketing and talk about that that space between your ears again…  Specifically, about focus. A lack of focus is something I see all the time, and I’ll even admit to having that problem a few years ago. I’d see a new opportunity, [...]

Internet Marketing Lessons – Lesson 6 – Choosing An Autoresponder

In this lesson, I cover what to look for in an autoresponder service. In my last lesson I covered what an autoresponder was – now let’s cover how to choose an autoresponder service. Here’s a few things to look for in an autoresponder service. 1) The Ability To Run Multiple Campaigns. Having just one autoresponder [...]

Internet Marketing Lessons – Lesson 5 – An Intro To Autoresponders

Autoresponder Basics Video: In the last lesson, I talked about why you need to build a list. Today, I want to cover one of the tools you’re going to need to build your list. Let’s start with what an autoresponder is. In its most basic form, an autoresponder is simply a program that will automatically [...]

Internet Marketing Lessons – Lesson #4 – Why You Need To Build A List

Lesson #4 covers why it’s important to build an opt-in email list. Having your own responsive list is like being able to legally print money on demand so don’t be lazy and skip this step. If you want to be successful long term in this business, you need a list. Today I’m going to cover [...]

Internet Marketing Lessons – Lesson #3 – Learning HTML And Setting Up Your Website

When it comes to the actual setting up of your website, you have a lot of choices. You could write a book about it. In fact volumes of books have been written on this subject. So rather than giving my own version of what’s already been written, I’ll point you in the right direction and [...]