Drive Thousands of
Targeted Visitors to your website and boost your Google Pagerank
Why Having Links to Your
Website Are
Important
Having links from other websites is
very important, yet, it's one of the most overlooked strategies
for increasing traffic and for increasing your position in the
search engines.
As soon as you launch a website,
you should spend some time working on a strategic web site linking
strategy.
By working on getting sites to link to
you, you'll not only see an increase in traffic, but you'll also
see your website achieve better listings in the search engines,
especially the most important search engine - Google.
How to find good sites to
link to you
It's all about getting
the right sites to link to you. Just remember quality
before quantity. That means to avoid links farms and
FFAs like the plague. Many search engines will penalize you
for having a link from a link farm. Ask yourself: "Would I
want people to associate me with this website?" If the
answer is no, then move on to the next site. With over
40,000,000 websites, you should be able to find some high quality
websites willing to link to you.
Before you get started, I recommend
these two tools, as they'll make finding the quality sites you
want to be linked to much easier.
The first is the
Google Toolbar.
With the Google Toolbar, you'll be able to see how important
Google thinks the page is.
The second is
Alexa Toolbar.
With Alexa, you can see how popular the site is. Alexa ranks
every site based on how often other toolbar users visit the site.
It's an excellent tool, and the best part about both of theses
tools are that they're absolutely FREE.
The next step is to get on your
favorite search engine (I recommend Google since it's the
largest.) and start searching for websites related to yours.
Many good websites will make it very easy for you to contact them.
But if you're having trouble finding contact information, you can
always check the
who is registration info and try
contacting them via the information they used when the domain was
registered.
Here are some tips to remember when
approaching webmasters for links.
-
Make It Personal
- Although I recommend you make
a template make sure you personalize the email.
Complement the owner on a certain design you like or on an
offer you really like. If you know the person's name,
use it.
- Emphasize the benefits
- Emphasize the fact that it
would be mutually beneficial to trade links. Remember,
look for related websites where it would be beneficial for
both sites to have links to each other.
- Give them a link
- Before you even contact the
webmaster, give them a link on your site (and tell them where
they can find it in your email), saying it will become
permanent if they link back to you. If they remove the
link, you can always remove theirs. This will
dramatically improve the number of links you will receive as
some people will feel obligated to return the favor.
- Fax or Call
- If you really want your
request to be noticed, try calling or faxing instead of
emailing. Again, you'll see a dramatic increase in
responses since people don't typically ignore faxes or phone
calls.
- Send a Reminder
- If you don't receive a reply
in the first week, send a gentle reminder asking them again
for a link. You can even try a third email if you don't
receive a response on the second. However, I don't
recommend more than three emails as some webmasters will start
viewing your emails as Spam.
We practice what we preach.
Reciprocal linking is one part of many "effective website
strategies" Marketing Effects uses to increase traffic to our
website and to increase our position in search engines. I
recommend you develop your own strategic web site linking strategy
as soon as possible.
Beyond Reciprocal Linking:
After you've acquired a few reciprocal
links from related websites, it's probably time to start working
on getting some one way links to your website. One way links
are given significantly more weight in helping you get better
search engine rankings.
However, getting these one way links
can be a long and time consuming process, but rest assured, it is
well worth the time.
Getting one way links from others is
really all about content.
The first thing you'll want to do is
start writing articles related to your website's theme.
Then, start submitting your articles to related sites, or sites
that would be interested in your article (for example, look at
about.com).
If a site picks up your article, then there will also be a link to
your site as well.
Another method that is much faster is
to purchase the links. There are many sites that sell links
from their sites. Cost varies depending on the site and the
PR of that site. If you're interested in purchasing one way
text links to your site, then I recommend you go to
linkadage.com.
Remember, it's important to have sites that are related to your
sites content, and not just any site. For example, a web
hosting site is probably not a good match for a site that offers
horse riding lessons.
Also, there are sites out there where
they will do the work for you and find link partners for you for
$10-50 per link. We are waiting on the results of some of
the provider's we're testing before we recommend a service.
Try these strategies
along with your search engine optimization strategy and you'll
start to dominate the competition in search engine rankings. |
