I’m going to assume you’re talking about eBay?

I’m a big fan of splitting things up into specialties.

Here’s why:

When someone who is interested in, say, vintage kitchenware, takes a look at your other items listed (and if you offer discounted shipping on multiple items, they will) they’ll see only items there’s a good chance they’re interested in vs taking the “everything but the kitchen sink approach” where they have to wade through a lot of crap they’re unlikely to care about.

It also allows you to present yourself as an expert in that area since those are your only offerings.

You get the added benefit of building targeted lists that you can use to offer backend products or promotions.

I would use do auctions on items that have a pretty consistent final sale price and sell frequently. If there isn’t a well established track record of people bidding the items up, then don’t do a true auction or set a high minimum bid.

With your store, I’d try to include items that are natural compliments to what you’re already selling and items that are high profit margin.

The classic example here is when somebody buys a camera, you also get an opportunity to sell them things like a carrying case, extra battery packs, lenses, memory cards, a tripod, and you can package it all together and turn a nice profit on the package even if you only broke even selling the camera.

Did that all make sense? I know I threw a lot out there pretty quickly.

Gary

Here’s a few things I noticed right off the bat.

1) I don’t know if that’s just the way it’s spelled in the UK, but I’ve only ever seen barbaque spelled as barbecue, barbeque or bbq. (again, if it’s spelled right for UK usage, then ignore me.) I know it’s a small thing, but it’s very important to spell things right or you look careless.

2) I might take an approach that all the new supposed summer blockbusters this year are turning out to be crap and they can rely on gently used movies from years past. (and all for roughly the same cost as a night out)

3) I’d probably make it a bit more clear that they’re getting part of your personal DVD collection and not just some random grab bag of DVDs from who knows where.

4) In the condition section, I would say that they’re used movies, but you guarantee that they’ll play or they get their money back.

5) In regards to this: “If you keep bidding for my items then in time I will be able to afford some of the best and most entertaining items that I can find just for you.” This is basically your reason why you’re doing this story, the only problem is that it’s not all that clear. How about something like this instead:

“I need your help! I’m brand new to this eBay thing, but am really excited about this as a new business too. That’s why I’m selling my DVD collection, so I can get even more cool stuff offer to my fellow eBayers (we gotta stick together ya know). So please send in your bid and I’ll be sure to send you some awesome movies.”

–If you have an actual story behind why you’re doing this, then by all means tell that story.

6) Record a video of you with your collection that you’re selling and show them a few examples of what they’re getting. If you’re new on eBay that will go a long way in demonstrating credibility.

There – that should get ya started

-Gary

Ok so the Summer Madness is finally here
and some of you might still be wondering what it is you will be doing over the holidays,
but what is the top 5 activities we all like to do over the summer holidays

1. Having a Barbaque
2. Going out to clubs and pubs
3. Hanging out with friends
4. Spending time with your loved one
5. Chilling out with your loved one and/or family to a movie

Am I close?…

Well the first 4 is up to you to figure out, but number 5 I can help you with.
Now i’m guessing you all have a stack of DVD’s or VCR’s at home that you have watched too many times and have got really bored of…

I know I have.

Well you have just found the right person.

I am selling 100 DVD’s ranging from Top Titles such a HellBoy and Death Race to more lower key titles such as Biker Boyz and Bandits.

I am selling these DVD’s in 10 bundles, each bundle containing 10 DVD’s.
Each Bundle will cost £35, thats only £3.50 per DVD…BARGAIN!!!!!!!!!

If you keep bidding for my items then in time I will be able to afford some of the best and most entertaining items that I can find just for you.
But I need your help to do that.
Does that sound like a tempting offer to you and do you want a friendly service?..
Then what the hell are you waiting for?…
All you have to do is enter your bid and buy MY items.

CONDITION: Wear and Tear is visabale but is still in very good condition.

DA ROLL OF DA DICE:

BID HIGH
BUY MY STUFF
LEAVE POSITIVE FEEDBACK

FAST SHIPPING!

I took a look at your site and I have a few suggestions. First of all, you might want to include a picture of you holding all the fish you caught using your methods and I’d also recommend some pictures of the product.

Instead of putting the testimonials all in the same spot. I’d put them in separate boxes throughout the copy to help break it up a little bit. I’d definitely give a new headline a shot as well.

You could (and should) try adding video to the salesletter.

You could even give away part of the product… like 5 free catfish bait recipes and build a list and then give them an OTO immediately after they opt-in and promote the product to the list you build and try to sell the product in multiple steps.

Those are the ones that stood out to me as being the obvious changes you could make.

I also like to describe the thing in general terms (again, if space permits).

For example, an iPod is an MP3 Player
An HP Laserjet is a laser printer
Mizuno Wave Riders would be running shoes

Here’s a video I recorded on this very topic, actually http://www.youtube.com/watch?v=X5i8i8QKDwg to give you some more ideas.