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Archives for April 2018

April 16, 2018

The 49% Response Rate Email

When I first moved into a marketing role at a car dealership, the first project I was tasked with was fixing our poor lead conversion. So I decided to start with the emails we were sending out for a few reasons: 1) We sent more emails than anything else so we could test more quickly (about 4x as … [Read more...] about The 49% Response Rate Email

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