I’m willing to admit this post is a bit self serving, but as my mentor, Dan Kennedy, says if you don’t tell them what you got, you can’t expect them to know. (whoa – somebody got a little carried away with the commas in that sentence)
So today, let’s talk about how a marketing consultant can help your business.
Does Your Business Need A Marketing Consultant?
If business is booming with more clients than you could ever possibly handle, then stop reading right now – this post isn’t for you.
Since you’re still here, I’m going to go out on a limb and assume more money would be welcomed. So let’s talk about how to get more customers in the door.
When it comes to being a business owner, most business owners are pretty proficient at whatever it is the business does. If you own a landscaping business, you’re probably a pretty descent landscaper. If have a roofing service, you probably are pretty good at roofing a house.
But being a business owner does not make you a defacto expert in marketing a business. In fact, many business owners are downright lousy at it.
That’s why I generally recommend hiring a marketing consultant. Just like that plumber being good at doing plumbing, a marketing consultant is usually a pretty sharp marketer and can quickly see ways for your business to make more money.
The important thing to rememberThe key here is to hire an *independent* marketing consultant. The guy who calls you up to sell you space in the yellow pages – not a marketing consultant (those people are called salesmen, a noble profession, but not the same as a marketing consultant). Same goes for the cable company rep that wants you to buy a television commercial – salesman, not consultant.
Find a consultant who isn’t tied to any one company and they’ll be able to see opportunities in your business you might have missed. For example, instead of telling you to purchase more advertising on the radio, they can help you rework the campaign to be more effective.
Another example would be the Internet and local business owners. Local business owners are some of the worst offenders at having *terrible* websites. My definion of terrible may be different than yours. If it doesn’t bring extra money into your business, it’s terrible no matter if pretty or not .
A marketing consultant (specializing in the Internet – that’s important) will be able to take your site make sure it is a profit generator for your business.
I’m curious if you’re starting to see how hiring a marketing consultant for your business isn’t really an expense at all, but an investment in making your business far more profitable. If that sounds good, please fill out my coaching application and please be sure to mention that you’re interested in consulting services and I’ll be in touch.