This client owned a few car dealerships in the Midwest. They had one location that was severely under-performing for a couple years and we were hired to get it to the point where it was profitable again. This location had been in business for close to 20 years and had a good amount of resources to … [Read more...] about [Case Study] How We Helped A Client Make An Extra $80,000/mo
The 49% Response Rate Email
When I first moved into a marketing role at a car dealership, the first project I was tasked with was fixing our poor lead conversion. So I decided to start with the emails we were sending out for a few reasons: 1) We sent more emails than anything else so we could test more quickly (about 4x as … [Read more...] about The 49% Response Rate Email
Mobile Marketing 101 – The Next Frontier Of Advertising
Fifteen years ago, a few smart people decided that this whole Internet thing was more than just a fad and that there was going to be serious money to make... they just weren't sure how yet. They jumped in anyway and many of those early pioneers got obscenely rich. There is still plenty of money to … [Read more...] about Mobile Marketing 101 – The Next Frontier Of Advertising
Online Advertising Revenue Overtakes Print Newspaper Revenue For The First Time
According to StateOfTheMedia.org, online advertising revenue has overtaken print advertising revenue on news sites for the first time ever. Newspaper circulation has been declining slowly over the past two decades, but over the past three years, there has been a sharp drop in circulation numbers … [Read more...] about Online Advertising Revenue Overtakes Print Newspaper Revenue For The First Time
Is Groupon Worth It – A Guide To Groupon For Small Business Owners
Is Groupon Worth It – A Guide To Groupon For Small Business Owners Groupon has been in the news a lot lately and if you haven’t heard of it yet, your customers probably have. With recent announcements of $950 million in funding, its Superbowl commercial, spurning a $6 billion buyout offer from … [Read more...] about Is Groupon Worth It – A Guide To Groupon For Small Business Owners
How To Get Traffic To Your Small Business Website – Traffic Generation 101
It amazes me how many otherwise smart business owners really have no clue about all this "online stuff." I guess I should be happy because those are the very same people who hire me as a consultant to fix up their underperforming websites. Today, however, I want to give you some tips any small … [Read more...] about How To Get Traffic To Your Small Business Website – Traffic Generation 101