• Skip to main content
  • Skip to footer

Marketing Effects

B2B Lead Generation

  • LinkedIn

How To Benefit From The Rise In Postal Rates

May 20, 2007 by marketingeffects_upx1cx Leave a Comment

A lot of people are grumbling about the postal rates going up, but if you’re a savvy marketer, you’ll look at this rise in rates as an opportunity to make money.

If you’re only an online marketer, then this won’t apply to you, but if you use direct mail (and you should be) to sell any of your products or services, then you should be thanking the postal service for reducing your competition.

You see, most direct mailers will have a knee jerk reaction to postal rates going up and in order to save money, will cut back on how much or how often they’re mailing their letters.

Many others mailed a bunch of mail right before the rates went up so they could get one last promotion sent out. If you were paying attention the week before May, 14 2007, you probably noticed you were getting a larger amount of direct mail advertisements than normal.

What you, the smart direct marketer, should be doing is start sending out more direct mail pieces. You’ll notice there’s less noise – I wish I’d have actually taken the time to look at figure out exactly how much more mail I received the week right before the rates went up then the week immediately following, but my unscientific analysis says that there was a lot more arriving the week before rates went up.

This is good for you since there is less mail being sent out, hence you’ll have less clutter to cut through to get your mail opened up and responded to. Give it a try and notice how you’ll get a measurable boost to your response rates.

And keep this strategy in mind the next time rates go up (and they will).

Take advantage of less competition and you’ll notice that the better response you get more than makes up for the slightly higher cost of mailing the promotion out.

Marketing Videos

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s work together

Get in touch with us and send some basic info about your project.

Contact Us

Footer

Social

Follow along on social media.

  • Facebook
  • Twitter

Contact

888 W Big Beaver Rd Suite 200
Troy MI 48084
Get directions
248-787-3232

Navigation

  • Home
  • Blog
  • Contact

Newsletter

Stay up to date by subscribing to our newsletter.

Copyright © 2023 · Business Pro Theme on Genesis Framework · WordPress · Log in