So you’ve got your website up and running and you’ve got your newsletter up and running. You’ve just got one problem – you don’t have anybody subscribing to your newsletter.
So how do you go about getting your visitors to go from just visiting your site to opting into your newsletter?
Well, it used to be as simple as putting little box on your website that said, sign up for our free newsletter, and if you did that, people would sign up. Unfortunately, those days are long gone. People used to think it was cool to get email, but now we’re all bombarded with so much spam that we’re not going to part with our email address so easily.
So the next logical step after just asking people to opt-in stopped working was to bribe them. Perhaps with a free report, free chapters from your ebook, videos and tutorials, or even podcasts – essentially, you give them something of value in exchange for them giving you their valuable email address.
But are you ready for some more bad news? Yeah – people are so skeptical now that even if you promise to give them something of value for their email address, they’re still reluctant to give it to you. They’ve likely been given crappy reports that were thrown together in a few minutes before from some marketer who was just trying to get their email address and didn’t actually care about providing value.
So since just asking them to opt-in doesn’t work very well, are we just supposed to give up on building an email list?
Heck no – what you need to do is prove yourself first. Give people some valuable content BEFORE you ask them to give you their email address. That can be as simple as writing great articles or blog posts or recording videos that really do provide value to the visitor even if they don’t opt-in.
Essentially, what you’re doing is what famous Internet Marketer, John Reese, calls a reverse squeeze page.
I’ll admit that I’ve been using these for a couple years now even though I didn’t know that they had a name. I just thought it was a good way to get people to opt-in, and as long as you’re providing quality content – it is.
Keep in mind, however, if your site is crap, then people are unlikely to opt-in because they just think you’re going to send them more crap or even worse, spam them. Reverse squeeze pages will not work on sites with crappy content. If you want to see an example of a reverse squeeze page in action, you can visit my snake site, boatips.com and see how I provide content before I ask for the subscriber to opt-in on all my article pages.
One of my favorite methods for implementing reverse squeeze pages is to offer a free report at the bottom of an article or blog post. So yes, they’re getting free content on my site, then they’re getting a free report from me, so there’s a whole lot of free stuff being given away before I ever ask for money.
And you know what, even the first few emails I send them are likely to contain just content, or maybe a very soft sell for a product included with a lot of valuable content, so that even if they don’t buy the product, they got value by reading the newsletter.
If your subscribers know that every email you send them is going to be a promotion for something, they’re going to start deleting your emails before ever reading. On the other hand, if you’re providing valuable content in every email you send, then people will actually look forward to seeing your emails, and won’t mind if you take a few moments to recommend a product to them.
And that covers getting people to opt-in to your site – give reverse squeeze pages a try and see how it works for yourself.