Autoresponder Basics Video:
In the last lesson, I talked about why you need to build a list. Today, I want to cover one of the tools you’re going to need to build your list.
Let’s start with what an autoresponder is.
In its most basic form, an autoresponder is simply a program that will automatically reply with a prewritten message when you send it an email. For example, if you go on vacation you may setup an autoresponder on your work email letting people know that you’ll be out of the office. So let’s say you set one of these up next time you’re away. Now whenever someone sends you a message they’ll automatically get a reply in their inbox from you saying that you’ll be gone.
Now, when dealing with autoresponders from the view of an email marketer – someone looking to make some money, we’re going to need a system that’s considerably more advanced, but the basic concept remains the same.
Today’s autoresponders will not only automatically reply to emails sent to them, but are capable of addressing you by name when they send you an email. So instead of just a subject line of “Here’s the report your requested” – an autoresponder can use the subject line of John, Here’s the report you requested” – or whatever the person’s first name is. They can even be setup to collect phone numbers, mailing addresses, even birthdays, and the number of children a person has.
Not only that, but today’s autoresponders can be set to contact a person multiple times over a period of days, weeks, months or even years – and it will email these people automatically without you needing to do anything once you’ve setup your messages. Are you starting to see why having an autoresponder is so important? It not only allows you to send a person a free report they requested automatically, but can also continue to followup with that person and make sales for you all on autopilot.
In my next lesson, I’ll cover the process of choosing an autoresponder and cover some of the details you need to be aware of. And I’ll even give you a few recommendations on who to go with.