Why Would Anyone Reveal Their Money Making Secrets In An eBook?
A couple days ago I sent out an email to a list of eBay sellers promoting a product on how to import products from overseas.
If you want to read the entire email, you can do so here. You’ll notice that I actually kept it fairly hype free since that’s not really my style.
I didn’t get a lot of response from it, however, I did get one reply from a man I’ll call “David.”
Here’s what he said, “Hi Gary,
Why would someone that is making $20,000.00 to $30,000.00 be selling how to e-books.
I know they got tired of counting the cash.”
Obviously, he’s pretty skeptical that some making over $200,000 a year would sell a $40 eBook.
So why would someone who is making over $200,000 a year in the importing business start selling eBooks that reveal all their secrets for a mere $40?
Here’s the simple answer: To make more money!
I know that most people out there would be thrilled to be making $200,000/year, heck most people would be thrilled to just be making $100,000/year. However, that’s not how high achievers think. Once they are making good money they start to think, “Okay, this is great. Now what can I do to make even MORE money? And how can I make that money for less work?”
While it’s hard to get rich just selling one eBook to people, there are plenty of good reasons to have one.
1) It establishes you as an expert in the industry which can lead to speaking and consulting engagements – which pay quite well.
2) Selling information is less work than selling physical products. When the information is digital, there’s no fulfillment process. Once the system is setup, you just answer support questions and the rest takes care of itself on autopilot.
3) No inventory. When you sell an eBook, there’s no inventory to stock. You can make money without needing a lot of space to stock and store your inventory.
4) Backend. It’s well known that people trying to make money online are voracious buyers. They buy and buy and buy. So while he may only make a little bit of money on his $40 ebook after paying affiliates and other fees, he now has a list of proven buyers. He can offer other higher priced services (like personal coaching) and products (like home study courses) to his list later.
So next time you wonder why someone would reveal their money making secrets, keep in mind that it’s not for altruistic reasons. The bottom line is that they’re looking to make money, and by telling you’re their best stuff, word gets around that they’re materials really work, and they make even more sales.
Sure, you get a warm fuzzy feeling when somebody sends you an email or gives you a call and thanks you for helping them out. However, if there wasn’t some profit motivation in there somewhere, people wouldn’t reveal their secrets.
Since I like to practice what I preach, the profit motivation of this blog post is to have you take a look at this cool course on how to create your own information products. I’ve already told you why they rock, and I’ve actually got 9 products slated for release in 2008 myself. While there are plenty of products out there on this topic, I like this one best because of how it’s setup. Everyday it gives you one step to do. And it covers all the little details that people typically get hung up on, a big plus, and the reason why I purchased it myself.
Take a look at it – it’s called Info-Product Dashboard – I’m highly recommending this product to you if you’d like to make some more money this year.